With a wealth of odds and ends from the fridge and Sapporo Ichiban ramen, being culinarily adventurous is a lot more affordable and forgiving.
Social media posts encourage experimentation and provide incentive to engage with the brand.
In-store posters will run at grocery stores for a week at a time, during which an endcap will be stocked with the ingredients to the corresponding ramen dishes.
In-store flyers provide recipes for a different flavor each week and offer a discount when all of the ingredients are purchased together.
IN-STORE ENDCAP DISPLAY
The aforementioned grocery store posters will point to this endcap, which will pit two different sets of ingredients against each other from opposing sides of a refrigerator.
Co-Art Director: Raven Brown / Copywriter: Matt Johnson