Sperrys are the quickest way to bring some nautical nuance to any situation - instead of wearing Sperrys as a means to get closer to the ocean, wear Sperrys to bring the ocean closer to you.
BUS STOP AD
Branded bus stops add a taste of the sea to the consumer's daily journey.
You can't hail a boat on Uber, but with Nautical Mode, Sperry changes the interface in a way in which it almost feels like you can.
Lucky landlubbers who call an Uber through Nautical Mode get a chance to board the Skipjack, Sperry's very own boat on wheels. At their destination, riders depart the vessel with a free pair of Topsiders.
Pop-up parklets will appear near different restaurants within downtown areas and provide a more nautical way to hang out. Consumers who share selfies of themselves at the parklet with the hashtag #GetALittleNautical on social media will get a promo code for the website.
Copywriter: Nate Goodwin